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Week 7—13
May 2018

MKW18 7—13 May

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Brand Melbourne: Serving up a World-Renowned Experience

City Design - Panel

Event Details

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What is Melbourne’s secret ingredient?

Melbourne’s stars are the hospitality pros – delivering consistently excellent service and experiences for their fans. Their industry is going global, their skills are unique and coveted. Loyal consumers line up for hours for the Melbourne experience – but what is it? Come and learn from some of the best as they unveil what has built brand Melbourne to the ranks of the foodie world’s best.

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This event is part of From the Ground Up: An Exploration of Food, Hospitality and Technology in Melbourne – a day of programming dedicated to understanding the role Melbourne plays in the wider conversation around food and innovation. Check out the full visual schedule, or download a text version.

Image: City of Melbourne / That Startup Show / Photographer Wren Steiner. James Martelletti – Hava, Melina Chan – Startup Evangelist / Little William St

Speaker Info

Banjo Harris Plane

Banjo started his career in hospitality in Adelaide at his parent’s restaurant, before moving to London to gain more experience. Upon returning to Australia, he headed to Sydney, where he spent a number of years working at some of the countries top restaurants. Banjo then moved to Melbourne and became Restaurant Manager and Head Sommelier at the well-regarded Attica. Banjo currently works on numerous wine-related projects – a wine import and distribution business (REAL Wines), an online wine business (The Wine Gallery), a wine bar (Bar Liberty) as well as enjoying a glass or two in his spare time.

Eleena Tan

Born into the world of food at an early age, Eleena Tan spent most of her youth at her parent's restaurants, serving customers, taking orders and working her way up through the business. Eleena brings with her years of experience and insights in hospitality, operations, master planning and retail consulting to clients who wish to deliver innovative food concepts, that are not only exciting but are also commercially viable and sustainable. Her value is her breadth of knowledge, connections, and relationships with suppliers and industry. Put simply, if you want to get your idea to market, whether it be food, technology, retail or a bottle of water, ask Eleena how.

Fleur Studd

When Fleur Studd founded Melbourne Coffee Merchants nearly a decade ago, she was one of the first importers to bring in specialty grade, traceable, fresh crop coffees into Australia. Over the last 9 years, Fleur, along with her team, have worked tirelessly to improve the quality of coffee in Australia by sourcing the very best quality coffees they can find and sharing these coffees and the extraordinary stories of the people behind them, with quality-focused roasters throughout Australia. Fleur is also the co-founder of Market Lane Coffee, a roaster and retailer that has played a pivotal role in helping redefine what coffee is and can be to many Melbournian consumers. Market Lane Coffee now has 6 shops in Melbourne and over 60 staff.

Michael Tan

Michael Tan brings with him over 20 years of experience in brand, design, interiors and concepts. He has worked with Fortune 500 companies from diverse industries, from cars to mobiles, beer to dairy and property developers to national franchise food brands. For him, the challenge is not the category you compete in, it's the consumer you wish to engage with. With a keen interest on consumer trends, behaviours and market insights, he works from the ground up with you, and believes that standing from behind the 'till' is still the best form of market or customer research any business owner can do for themselves.

Shane Delia

Shane Delia is best known as Chef and Owner of restaurants Maha and Biggie Smalls. Shane is a television presenter, host of his own TV shows Spice Journey and Recipe For Life, author of Maha Middle Eastern Home Cooking and Spice Journey: Adventures in Middle Eastern Cooking and a charity ambassador. 2018 has Shane flashing his trademark grin across television sets as a presenter on Channel 9 Postcards, Victoria’s most popular travel and lifestyle show. Shane takes audiences to the very best local and regional food destinations Victoria has to offer. Airing in January 2018, Shane’s newest TV series Recipe For Life is a juggling act of deliciously epic proportions. The eight-part series sees Shane find his balance between business, health and family. Through smarter food choices in schools and uncovering how communities are already engaging with food, Shane sets out to improve the health of his kids, his community and his customers, one meal at a time.

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